Lunchbox Technologies

Redesigning online ordering experience

As Lunchbox scaled to serve over 200 restaurant partners, our platform faced growing pains. Each client expected custom features and multiple rounds of revisions, which slowed down launch times and made it difficult to deliver a consistent, high-quality experience. At the same time, many users abandoned the ordering platform in favor of third-party apps like DoorDash and Grubhub, highlighting the need for a more competitive solution.

Client

Services

UX Design UI Design UX Research

Industries

Food Tech

Date

Oct 2021 - May 2022

Roles and Responsibilities

As the UX Designer on this project, I was responsible for leading the end-to-end designs while also contributing heavily to research and strategy. My work included:

Design Leadership: Created interactive prototypes for both the AI-powered conversational chatbot and the guided flow version, ensuring each aligned with VA’s accessibility and compliance requirements.
User Research: Conducted multiple interviews and usability testing sessions with Veterans to understand their comfort with chatbots, accessibility needs, and trust barriers.
Stakeholder Collaboration: Partnered with VA leadership and subject matter experts to validate assumptions, gather requirements, and ensure solutions aligned with organizational goals.
Research Planning: Developed participant screeners and facilitation guides for user sessions, and coordinated logistics for participant recruitment and feedback.
Synthesis & Insights: Analyzed testing results, identified usability patterns, and distilled findings into actionable recommendations that directly influenced which design approach the VA prioritized.
Presentation & Alignment: Presented research insights, design concepts, and recommendations to VA stakeholders to secure buy-in and guide the roadmap for future chatbot development.

Roles and Responsibilities

As the UX Designer on this project, I was responsible for leading the end-to-end designs while also contributing heavily to research and strategy. My work included:

Design Leadership: Created interactive prototypes for both the AI-powered conversational chatbot and the guided flow version, ensuring each aligned with VA’s accessibility and compliance requirements.
User Research: Conducted multiple interviews and usability testing sessions with Veterans to understand their comfort with chatbots, accessibility needs, and trust barriers.
Stakeholder Collaboration: Partnered with VA leadership and subject matter experts to validate assumptions, gather requirements, and ensure solutions aligned with organizational goals.
Research Planning: Developed participant screeners and facilitation guides for user sessions, and coordinated logistics for participant recruitment and feedback.
Synthesis & Insights: Analyzed testing results, identified usability patterns, and distilled findings into actionable recommendations that directly influenced which design approach the VA prioritized.
Presentation & Alignment: Presented research insights, design concepts, and recommendations to VA stakeholders to secure buy-in and guide the roadmap for future chatbot development.